Research & Planning: Television Magazine Review Analysis

Research & Planning: Television Advert Analysis

Log: Progress

Today I've begun to analyse television reviews in magazine as part of the research for my auxiliary products. I have also been researching the ASA (Advertising Standards Agency), the company that handles complaints on advertising etc. such as 'Bigger. Fatter. Gypsier' for 'My Big Fat Gypsy Wedding' as further research. 

Log: Progress

This lesson I have been analysing television advertisement poster auxilliary products. This is a crucial step in production as I can identify and compare different products to incorporate into my own documentary advertisement.

Research & Planning: Advertisement Analysis for 'Snog Marry Avoid'

Research & Planning: Auxiliary Products

My research on documentary advertisements on British television:

This advertisement for 'Snog Marry Avoid' is broadcasted on BBC Three, therefore similar to my documentary product. The poster addresses females by using the colour pink and the two still images of the woman, I plan to follow these connotations with my own product as they both target the same demographic. The advertisement is very simple but the font and, colours and costume stand out on the white background, this is definitely a technique I am going to take into consideration as I believe it looks bold and attractive to the target audience.

The advertisement for 'My Big Fat Gypsy Wedding' on Channel 4 follows similar connotations that 'Snog Marry Avoid' have displayed. It uses little text and a font and font colour that stands out on a simple background. Instead of the programme name the poster simply conveys a slogan 'Bigger. Fatter. Gypsier', these three words all relate to those in the programme title, this technique connotes that the documentary is a well-established and popular series that is very recognisable. As this programme is a documentary series I feel this is a good poster to analyse as our target audience will be similar. The crucial aspects for a documentary advertisement should be an image, text, sponsor, channel logo and date. This advertisement came in a series of posters that were advertised in the same manner, however, there was some backlash for the advertisements as they were considered racist to Gypsies etc. The layout and scale of the poster for a popular series such as this were good use for billboards. 

http://www.asa.org.uk/Rulings/Adjudications/2012/10/Channel-Four-Television-Corporation/SHP_ADJ_197451.aspx

The ASA complained on how the 'Bigger Fatter Gypsier' ads were irresponsible and offensive. They claimed that there were 372 complaints overall. The ads were offensive because they believed they were racist, denigratory and portrayed Gypsies and Travelers in a negatively stereotypical way. The ads were irresponsible because they believed they depicted negative stereotypes of Gypsies and Travellers    and endorsed prejudice against them. 

BBC Three's 'Don't Call Me Crazy' has a slightly different layout in comparison to the other two advertisements. It still remains with the same BBC Three colour scheme that is portrayed in the majority of their posters, pinks, whites and blacks (like the logo). It also follows the conventions of bold texts to stand out, preferably capital letters, a channel logo and an image. However, this poster definitely portrays more information about the documentary as it shows all the dates it is broadcasted as well as the team behind it such as the narrator, editor and producers. The production company, 'Platform Productions' is also written at the top of the advertisement.