Research & Planning: Treatment

Treatment media from EveSalmon

Research & Planning: Focus Group

Name: Ella Kilkelly

Age: 17

Location: Thorpe Bay, Southend, Essex.

Hobbies/Interests: Sailing, shopping, going out with friends. 

Favourite TV Genre: Sitcom's 

Favourite TV Documentary: Channel 4's 'Educating Yorkshire'

How Often Do You Watch Documentaries: Rarely

     Name: Harriet Jones

Age: 17

Location: Thorpe Bay, Southend, Essex.

Hobbies/Interests: Going out with friends, fake tanning, beauty treatments. 

Favourite TV Genre: Reality TV

Favourite TV Documentary: Channel 4's 'Big Fat Gypsy Wedding'

How Often Do You Watch Documentaries: Fairly often. 

Name: Jane Crooks

Age: 45

Location: Great Wakering, Southend, Essex.

Hobbies/Interests: Doing hair and nails, coffee with friends, the cinema. 

Favourite TV Genre: Reality TV

Favourite TV Documentary: Channel 4's 'One Born Every Minute' 

How Often Do You Watch Documentaries: Often

Name: George Salmon

Age: 19

Location: Thorpe Bay, Southend, Essex.

Hobbies/Interests: Going clubbing, sleeping, playing football.

Favourite TV Genre: Sport

Favourite TV Documentary: Channel 4's 'Skint'

How Often Do You Watch Documentaries: Regularly

Research & Planning: Super Strumps

I researched Superstrumps, constructed by Syd Moore, the cards that were created represented various stereotypes including the stereotypical "Essex girls". Heidi and Syd also wanted to investigate why Essex girls had such a distinct stereotype yet Essex boys didn't. However, in my opinion, since shows like 'The Only Way Is Essex' has broadcasted there is an image that Essex boys are perceived to look like for example, very groomed and well dressed, along with similar feminine characteristics like tanned  skin and waxed eyebrows etc.

http://www.superstrumps.com
http://www.ohcomely.co.uk/blog/182

Research & Planning: Documentary Influences

All of these video clips emphasize the Essex girl stereotype to the media. The aim of my documentary would be to change people's perspective of the typical girl from Essex whose fake, dumb and orange. My documentary will address the way Essex girls like to look and how it is still crucial to look a particular way when a teenage girl from Essex. However, the documentary will also show a deeper insight into the girls in order to break stereotype barriers. The 'Snog, Marry, Avoid?' clips from BBC Three are useful as I am planning to use BBC Three to broadcast my documentary. 

"The remit of BBC Three is to bring younger audiences to high-quality public service broadcasting through a mixed-genre schedule of innovative UK content featuring new UK talent. The channel should use the full range of digital platforms to deliver its content and to build an interactive relationship with its audience."

BBC Three target young audiences which is perfect for my documentary purely focusing around teenage girls. This BBC channel broadcasts many programmes that are of interest to the teen demographic, as a teenage female myself BBC Three is certainly appealing to watch. Programmes such as 'Snog, Marry, Avoid?', 'Sun, Sex and Suspicious Parents', 'Don't Call Me Crazy', 'Teen Exorcist's' and 'Shop Life'  

Research & Planning: Progress Log

After talking through my documentary trailer ideas with my media teacher and other observers I've decided to adjust my concept. My documentary will focus on the "Essex girl" stereotype and what girls from Essex are really like. A possible name idea is 'Behind The Essex Girl' or 'Beyond The Essex Girl'. 

Research & Planning: New Mood Board

Research and Planning: Change of Idea

Again I have had a change of thought on what I really want to focus on in my documentary trailer. I don't want to make it something sensitive, I'd rather document teenage girls and the pressure to look good, from the media and peers, what different beauty treatments they go through to look the way they do. E.g. spray tans, hair extensions, fake eyelashes, diets etc.