Wednesday, 20 November 2013
Tuesday, 19 November 2013
Log: Progress
Today I've begun to analyse television reviews in magazine as part of the research for my auxiliary products. I have also been researching the ASA (Advertising Standards Agency), the company that handles complaints on advertising etc. such as 'Bigger. Fatter. Gypsier' for 'My Big Fat Gypsy Wedding' as further research.
Monday, 18 November 2013
Log: Progress
This lesson I have been analysing television advertisement poster auxilliary products. This is a crucial step in production as I can identify and compare different products to incorporate into my own documentary advertisement.
Monday, 11 November 2013
Wednesday, 6 November 2013
Research & Planning: Auxiliary Products
My research on documentary advertisements on British television:
The advertisement for 'My Big Fat Gypsy Wedding' on Channel 4 follows similar connotations that 'Snog Marry Avoid' have displayed. It uses little text and a font and font colour that stands out on a simple background. Instead of the programme name the poster simply conveys a slogan 'Bigger. Fatter. Gypsier', these three words all relate to those in the programme title, this technique connotes that the documentary is a well-established and popular series that is very recognisable. As this programme is a documentary series I feel this is a good poster to analyse as our target audience will be similar. The crucial aspects for a documentary advertisement should be an image, text, sponsor, channel logo and date. This advertisement came in a series of posters that were advertised in the same manner, however, there was some backlash for the advertisements as they were considered racist to Gypsies etc. The layout and scale of the poster for a popular series such as this were good use for billboards.
This advertisement for 'Snog Marry Avoid' is broadcasted on BBC Three, therefore similar to my documentary product. The poster addresses females by using the colour pink and the two still images of the woman, I plan to follow these connotations with my own product as they both target the same demographic. The advertisement is very simple but the font and, colours and costume stand out on the white background, this is definitely a technique I am going to take into consideration as I believe it looks bold and attractive to the target audience.
The advertisement for 'My Big Fat Gypsy Wedding' on Channel 4 follows similar connotations that 'Snog Marry Avoid' have displayed. It uses little text and a font and font colour that stands out on a simple background. Instead of the programme name the poster simply conveys a slogan 'Bigger. Fatter. Gypsier', these three words all relate to those in the programme title, this technique connotes that the documentary is a well-established and popular series that is very recognisable. As this programme is a documentary series I feel this is a good poster to analyse as our target audience will be similar. The crucial aspects for a documentary advertisement should be an image, text, sponsor, channel logo and date. This advertisement came in a series of posters that were advertised in the same manner, however, there was some backlash for the advertisements as they were considered racist to Gypsies etc. The layout and scale of the poster for a popular series such as this were good use for billboards.
The ASA complained on how the 'Bigger Fatter Gypsier' ads were irresponsible and offensive. They claimed that there were 372 complaints overall. The ads were offensive because they believed they were racist, denigratory and portrayed Gypsies and Travelers in a negatively stereotypical way. The ads were irresponsible because they believed they depicted negative stereotypes of Gypsies and Travellers and endorsed prejudice against them.
BBC Three's 'Don't Call Me Crazy' has a slightly different layout in comparison to the other two advertisements. It still remains with the same BBC Three colour scheme that is portrayed in the majority of their posters, pinks, whites and blacks (like the logo). It also follows the conventions of bold texts to stand out, preferably capital letters, a channel logo and an image. However, this poster definitely portrays more information about the documentary as it shows all the dates it is broadcasted as well as the team behind it such as the narrator, editor and producers. The production company, 'Platform Productions' is also written at the top of the advertisement.
Tuesday, 15 October 2013
Log: Progress
I have begun to edit my footage, I still haven't completely finished filming as I need more shots of Charlotte and an introduction to the documentary. After Ms Casson looked through my footage with me we and both decided that some of the parts I have need to be re-filmed in a high-key lit area as the camera quality is lacking when it isn't daylight. I was also slightly worried about the sound on the interview sections and thought I may have to record voice overs to make it clearer quality, however, with the tools on iMovie I managaged to reduce the volume of the background noise and increase the volume of the clip. Therefore, I think the footage sounds loud and clear enough for now but I will have to get opinions from my focus group. Here are some of the video clips that I need to re-film due to poor lighting:
Myself and Ms. Casson also decided that the original shots of the young girls getting ready to go out with alcohol surrounding them was inappropriate to be shown so I have re-filmed those shots with no obvious alcoholic beverages.
Wednesday, 2 October 2013
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